Website & eCommerce Development
Callum Hughes Machinery is a well-established agricultural machinery dealer supplying new and used equipment across the UK. The goal was to create a professional, easy-to-manage website that would showcase machinery clearly, generate enquiries, and support long-term business growth.
Machinery Website & Listings System
The first phase focused on building a fast, modern website that allowed Callum Hughes Machinery to showcase not only new and used machinery for sale, but also their machinery servicing, plant hire, and agricultural support services. Using a structured post-based system, each machine and service could be presented clearly with detailed specifications, descriptions, and imagery, ensuring customers could quickly understand what was available and make informed enquiries.
This flexible system allows machinery to be added, updated, or marked as sold, as well as promoting hire equipment and servicing capabilities, giving the business full control over its online presence while supporting ongoing growth across multiple areas of the company.
New and used machinery were organised into clear categories, allowing visitors to browse available equipment easily while ensuring each listing was optimised for search engines. Each machine includes detailed descriptions, specifications, and high-quality images, helping customers make informed decisions before getting in touch.
This approach gave Callum full control over managing listings internally, enabling machines to be added, updated, or marked as sold quickly without technical knowledge.
The result was a professional online presence that immediately improved visibility, credibility, and enquiry quality.
Phase Two – Full eCommerce Integration with Catalyst Connection
Following the success of the initial website, the second phase involved transforming the platform into a fully functional eCommerce system using WooCommerce, integrated directly with Callum’s Catalyst stock management system.
This integration allows products to be imported and synchronised automatically, reducing manual work and ensuring stock information remains accurate and up to date.
In addition to the standard eCommerce functionality, several custom features were developed to meet the specific needs of the agricultural machinery industry, including:
- Custom delivery logic based on weight and product type
- Specialised pallet shipping and quote-based delivery options
- Automatic product categorisation and structured data import
- Optimised product pages designed for both conversions and search engine visibility
- A scalable system capable of handling thousands of products efficiently
This created a powerful, reliable online sales platform tailored specifically to the business.
Ongoing Results
Since launch, the website has significantly improved Callum Hughes Machinery’s online presence, helping attract more visitors, generate consistent enquiries, and support ongoing sales.
The system is built to grow alongside the business, providing a stable foundation for future expansion while remaining easy to manage day-to-day.
Services Provided
- Website Design & Development
- Custom WordPress Development
- WooCommerce eCommerce Integration
- Catalyst System Integration
- Custom Delivery & Shipping Logic
- Search Engine Optimisation
- Ongoing Support & Optimisation
Visit the website: CHmachinery.co.uk
